![]() ![]() On June 7th, Apple announced the new iOS 15, and as part of the release that Mail Privacy Protection would be enabled on the native Mail app on all Apple devices - iPhone, iPad, and Mac. ![]() We will continue to share updates, ideas, and best practices in the coming weeks, to help you navigate privacy policies and take charge of your email program. If you are wondering what impact it will have on email open rates and your overall email strategy, the Adobe Deliverability team has a POV on the news, as well as considerations that we think you need to be aware of both near and long term. If you are an email marketer, more than likely you’ve heard the latest news from Apple’s Worldwide Developer’s Conference (WWDC 2021) about Mail Privacy Protection. ![]()
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